Public Relations

Public Relations Capabilities

 

Burns McClellan provides communications counsel and support to companies at all stages of development, from seed funding, through the IPO and into later-stage development, corporate partnering and, eventually, product commercialization.  Our public relations team offers a comprehensive and strategic outlook based on deep experience, facilitating clear communications and providing the tools to position companies as leaders in the life sciences industry.

The PR team has background in many of the key sectors with the life sciences, including: breakthrough therapeutics, drug delivery, diagnostics and devices; diverse disease areas (such as oncology, cardiovascular disease, orphan diseases, ophthalmology, CNS diseases and disorders, immunology and autoimmune diseases, and infectious disease), and leading technology platforms (including small molecules, biologics, antibody-based approaches, polymers, gene therapy and other DNA/RNA technologies, preventive and therapeutic vaccines).

An overview of our public relations services can be found below.  Please note that services can be tailored on a retainer or project basis, depending on each Client’s needs and communications goals.

Corporate Communications

  • Messaging platform development
  • Press release drafting and iterative review
  • Collateral materials development (including fact sheets, technology backgrounders)
  • Q&A Preparation
  • Website text refinement and project management

 

Media Outreach Campaigns

  • Audit of key media targets (print, broadcast, trade, online); also, due diligence concerning competitors’ positioning in the media
  • Outreach to Burns McClellan’s extensive networks of contacts among reporters, editors and producers
  • Media feedback and monitoring to inform future campaigns

 

Medical and Scientific Conference Support

  • Due diligence on anticipated conference highlights and potential media focus
  • Pre-conference positioning to targeted media and key opinion leaders (KOLs)
  • On-site support and outreach

 

Strategic Programming

  • Development of flexible project plans to achieve key communications objectives and provide a foundation for gaining visibility for key milestones, such as financings, M&A and partnering, clinical trial results and peer review publications

 

Presentation and Media Coaching

  • Customized training of senior spokespeople to deliver effective presentations and key corporate messages to scientific, investor and media audiences
  • Reinforcing techniques via videotaped analysis, practice sessions and mock Q&As

 

Issues and Crisis Management

  • Planning and mock “crisis” run-through with designated senior team responders